Jayme Freda, Business Development & Marketing Manager

Jayme Freda is a dedicated professional with a strong foundation in program management, workforce development, and strategic communications. Now applying her skills in her role as Business Development & Marketing Manager, she brings years of experience leading community-focused initiatives, building partnerships, and delivering impactful employment programs. Originally from Iqaluit, Nunavut, Jayme offers valuable insight into Nunavut’s labor market and cultural landscape.

With over seven years of experience in public service roles and a background in psychology, sociology, and human resources, Jayme leads workforce development services that support both job seekers and employers. She works to connect Nunavut residents with meaningful employment opportunities, while helping organizations with recruitment efforts that are aligned with community needs.

In her current role, Jayme is responsible for driving business growth, managing client relationships, and leading the company’s marketing and brand development efforts. She develops and executes sales strategies, creates targeted marketing content, manages digital platforms, and leads proposal development to expand service offerings and secure new opportunities. Her approach combines practical, community-based experience with a focus on strategic growth and inclusive engagement.

Jayme is passionate about building pathways to opportunity and supporting long-term workforce solutions that reflect and respect Nunavummiut.